Sporting Aesthetics

Sports has come a long way from Gladiatorial battles that ended in joyful fatalities. Now we have modern day Gladiators in the likes of Usain Bolt who celebrate with tears of joy and a Medal that symbolises Victory. When one closely looks into modern day Sports we notice the amount of symbolism and design effort put into each element. From the numbers on the Athletics Track to the perforations on the Olympic Torch; all are parts of the Design web.
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http://www.inc.com/olympics/nicole-carter/barber-osgerby-olympic-torch-designers.html

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